IMG Arena scores US streaming deal with NHL
IMG Arena, the sports betting division of media giant IMG, has secured the rights to provide US sports betting operators with live streams of a selection of National Hockey League (NHL) ice hockey games.
Under the agreement, IMG Arena will provide the coverage via operators’ digital betting platforms that are available in legalised markets within the US.
The deal builds on IMG Arena’s existing partnership with NHL, whereby it has been live streaming games for sports betting operators in regulated European markets for a number of years.
“We are excited about the expansion of our international relationship with IMG Arena into the US,” NHL executive vice president of digital media and strategic planning Steve McArdle said.