IGT secures online bingo deal with Norsk Tipping
International Game Technology (IGT) has agreed a long-term deal to provide an online bingo solution and related services to Norwegian state lottery operator Norsk Tipping.
Brokered by the company’s IGT Global Services subsidiary, the agreement will run for five years, with the option of three two-year extensions.
IGT will supply its new online bingo solution as well as support services such as room and game management, chat host management and promotions management.
The new solution, built on multi-channel HTML5 for desktop, tablet, and mobile, replaces Norsk Tipping’s current digital bingo platform provided by IGT since 2014.
The agreement also covers IGT providing a selection of online casino and instant win content, as well as the option for IGT to manage a potential digital bingo network with other member lotteries in the World Lottery Association.
“Since the launch of our igaming program, IGT’s online solutions and content within multiple categories have played a key role in the program’s success,” Norsk Tipping’s head of igaming and VLT, Hans Erland Ringsvold, said.
“With IGT’s new online bingo solution, Norwegian players can safely and responsibly enjoy an enhanced digital offering, with proceeds remaining in Norway to support arts, sports, and cultural initiatives.”
Declan Harkin, senior vice-president and chief operating officer, international, at IGT, added: “This agreement enables Norsk Tipping, a leader in regulated digital gaming, to strengthen player acquisition and retention through IGT’s new online bingo solution, offered in combination with online casino and instant win games and available seamlessly in a single game window.”
Confirmation of the deal comes after IGT this week reported widespread growth across a number of key financials in the first quarter.
Revenue in the three months to March 31 hit $1.21bn (€1.03bn), up 5% on last year, while operating income hiked 65% year-on-year to $197m and adjusted operating income 6% to $251m.
Related article: IGT reports widespread growth in first quarter