IGT’s PlayShot approved for Nevada retail roll-out
IGT’s PlayShot omni-channel platform has made its retail debut in Nevada after being approved by the state’s authorities.
PlayShot was rolled out as a mobile solution in Nevada last year, and powers sports betting at 10 MGM-operated casinos on the Strip, including the MGM Grand, via the PlayMGM mobile app.
It has been approved by the Nevada Gaming Control Board (NGCB) following a number of field trials at MGM's properties, and can now be deployed at venues throughout the state. The over-the-counter trial also included the testing of IGT’s proprietary MarkSense Technology, which enables operators to design and print parlay sheets and promotions on demand.
“Gaining full regulatory approval in Nevada for IGT’s integrated PlayShot sports betting solution enables our customers throughout the state to benefit from its seamless integration of retail and mobile betting technologies in a single solution,” said Enrico Drago, IGT senior vice-president PlayDigital.
“Our customers throughout the US recognise the power of the PlayShot technology, and view the hub-and-spoke design of the scalable platform as an important advantage for pursuing sports betting business opportunities in multiple states.”
PlayShot is now available in four states, with operators having already deployed the solution in New Jersey, Mississippi, and West Virginia.
Since the repeal of PASPA earlier this year IGT has been in competition with the likes of Kambi and SBTech to ink technology deals with major operators.
It has been powering DraftKings’ first retail sportsbook at Scarlet Pearl in Mississippi since last week, while is also working with FanDuel and MGM in New Jersey.
Earlier this year IGT and William Hill announced plans to jointly offer a full-service solution, including PlayShot and the latter’s trading and strategic expertise, allow state lotteries across the US to launch sports betting where legislation permits.