ibet set for European launch with Betsson sportsbook

14 January 2020

Malta-based Claymore Group has selected Betsson as the sportsbook provider to support the launch of its ibet brand in the European market.

Under the agreement – Betsson’s first pure B2B sportsbook deal – ibet will make use of Betsson’s technology platform and odds compiling for its sports betting offering.

Claymore Group, which also runs Asian gaming operator LeTou, said that it plans to roll out the ibet brand in Europe in May.

“The Claymore Group has ambitious plans for ibet in 2020 and our partnership with Betsson is of vital importance as we aim to replicate the success we have enjoyed in Asia with LeTou,” Claymore Group chairman Paul Fox said.

Betsson chief executive Pontus Lindwall said the deal represents a milestone for the group, describing it is a stepping stone for its B2B division.

Lindwall said: “It does not only manifest that we have a competitive sportsbook product, but also demonstrates how the group’s strong technology platforms can offer new B2B possibilities.”

In October last year, after reporting its results for the three months ended 30 September, Betsson revealed that it would look to ramp up its B2B business. It already has a deal in place to supply technology and services to Realm Entertainment, which operates the Bets10, MobilBahis, CasinoMaxi and CasinoMetropol brands.