Hertha Berlin extends with lottery partner
German Bundesliga football club Hertha Berlin has renewed its partnership with state lottery company Lotto Berlin.
The deal will run for two years, covering the 2018-19 and 2019-20 seasons.
Lotto Berlin will continue to benefit from a comprehensive service package that includes stadium advertising campaigns, digital campaigns and joint activations.
Ingo Schiller, chief financial officer at Hertha, said: “This extension is proof of the good cooperation and we look forward to continuing the partnership with Lotto Berlin over the next two seasons.”
The renewal comes after Hertha last month also agreed a new regional deal with betting company Yabo Sports.
Related article: Yabo Sports signs regional deal with Hertha Berlin