HEJI18.com signs up to sponsor Werder Bremen
Asian-facing online gaming provider HEJI18.com has agreed a sponsorship deal with German Bundesliga football club Werder Bremen.
Terms of the agreement were not disclosed, but it was confirmed that the deal will come into effect from the 2017-18 season.
HEJI18 branding will now appear on various surfaces inside the team’s Weser-Stadion.
“The German Bundesliga is one of the three major European football leagues with a strong influence in Asia; thus it is the appropriate marketing platform to promote our brand,” HEJI18 representative Keane Wong said.
Klaus Filbry, chief executive of Werder Bremen, added: “The Bundesliga and Werder Bremen have a very large presence, especially in China.
“The partnership with HEJI18.com is thus not only a further strong addition to our sponsorship pyramid, but also an important step in the internationalisation process for Werder Bremen.”
Werder Bremen had a partnership in place with Tipbet during the 2016-17 season.
Related article: Tipbet scores partnership with Werder Bremen