Hard Rock to launch Iowa sportsbook with GiG

20 September 2019

Gaming Innovation Group (GiG) has agreed to extend its partnership with Hard Rock International and support the casino operator with the launch of its new sportsbook offering in Iowa.

The sportsbook will initially launch as a land-based service on the casino floor at the Hard Rock Hotel & Casino Sioux City, with an online and mobile offering set to follow in the fourth quarter of 2019.

Iowa’s regulated sports wagering market opened for business on 15 August and generated $2.2m in revenue from the first 16 days of legal betting.

“We’re excited to extend our partnership with GiG to support sports betting in Iowa, and further grow our sportsbook portfolio,” Hard Rock’s senior vice president of online gaming, Kresimir Spajic, said.

Read the full story on iGB North America.

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