GSN Games to acquire Plumbee

16 February 2016

GSN Games, a provider of social casino games and cash tournaments, has struck a deal to acquire social casino studio Plumbee.

Under the agreement, the terms of which were not disclosed, GSN will own 100% of Plumbee equity.

Plumbee, previously backed by Endemol and Idinvest Partners, employs over 40 members of staff and boasts more than 10 million downloads of its Mirrorball Slots application on Facebook and mobile devices.

The agreement marks the latest acquisition deal for GSN, which last year also took ownership of developer Idle Gaming.

“This important acquisition will immediately bolster GSN Games’ ambitious growth plans by leveraging the top talent and social casino expertise of Plumbee to create best-in-class winning experiences for our players,” GSN chief operating officer Steve Brunell said.

“We are also excited about the expansion of GSN Games into the United Kingdom, where we will look to capitalise on the high concentration of world-class gaming talent to supplement our outstanding Plumbee team.”

Raf Keustermans, chief executive of Plumbee, added: “We look forward to adding our art, engineering, product management, analytics and marketing expertise to the existing scale, stability and talent of GSN Games to create industry-leading social casino experience.”

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