Greentube launches first US social game

16 July 2014

Greentube, an online gambling software developer subsidiary of the Novomatic Group, has announced the launch of its first social game in the US market.

Built in collaboration with BlueBat Games, Magic Key Casino is accessible via Facebook and it the first US-facing consumer platform of Greentube.

Magic Key Casino offers players a range of games such as slots, poker, bingo and arcade games.

Greentube said its virtual games also mirror real-life casino experiences and allow players to customise their play in terms of bet amounts and lines played on slots.

"We've poured a considerable amount of effort and resources into developing Magic Key in order to ensure success," Greentube North America’s president of market development, Gabriel Cianchetto, said.

“The US social gaming market continues to expand at a steady pace and we wanted to be a part of it.

“The combined pedigree of Greentube and Novomatic ensures that Magic Key and all future products appeal to a broad audience."

Greg Hennessey, creative director of BlueBat Games. Added: “Magic Key Casino stands at the forefront of the current market trend.

“The platform combines the best elements of the social casino experience with a unique 'magical' twist, a high level of polish and attention to the needs of our fan base.”

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