Greenblatt to lead MGM GVC joint venture

23 October 2018

Adam Greenblatt has been appointed as the chief executive of MGM GVC Interactive, the new joint venture established by MGM Resorts International and GVC Holdings to capitalise on opportunities in the expanding US legal sports betting market.

Greenblatt moves into the role having previously served as director corporate development and strategy at GVC, where he played a part in the creation of the joint initiative.

Announced in July, MGM and GVC said the venture would seek to “dominate” the US sports betting landscape in the wake of the Supreme Court ruling on PASPA.

MGM GVC Interactive will target 15 states across the US – a combined population of 90 million consumers – thanks to MGM’s separate deal with Boyd Gaming.

“With the combined brands, technology and market access of our two parent companies, I am determined to make it the most dynamic and successful player in the industry,” Greenblatt said.

Prior to this development role, Greenblatt was president of Stadium Technology, GVC’s US sports betting software business, and currently sits on the board of GVC’s joint venture in Spain.

In addition, he had a spell as director of corporate and strategic development at Ladbrokes, where he played a role in setting up the £2.3bn (€2.6bn/$3bn) merger with Gala Coral in November 2016.

Speaking in a joint statement, Kenneth Alexander CEO of GVC, and Jim Murren, chairman and CEO of MGM, said: “We are pleased to appoint Adam as CEO of the joint venture, who will bring his in-depth knowledge and expertise in on-line gaming and sports betting from both sides of the Atlantic.

“His determination, experience and vision are exactly what we need to establish a prime position in the rapidly evolving US gaming market.”

Image: Tom Lianza