Golden Nugget to migrate sportsbook to SG’s OpenSports
Online and land-based gaming giant Golden Nugget has expanded its supply agreement with Scientific Games to include its OpenSports betting product suite.
The new partnership, which runs to 2024, covers the provision of technology across multiple states, verticals and channels, and will see the operator migrate from the SBTech sportsbook solution that it launched in February 2019.
Scientific Games will continue to supply Golden Nugget with its OpenGaming product suite in New Jersey and Pennsylvania, expanding to other states as regulation permits.
This includes the Open Gaming System content aggregation platform and player account management products, and continues a relationship first struck between the operator and NYX Gaming Group in July 2015.
The full OpenSports product suite is to be deployed initially focused on New Jersey, and supported by managed trading services from Don Best Sports, acquired by Scientific Games in October 2018.
Golden Nugget’s SG-powered igaming offering has helped the brand become the market leader in New Jersey’s online casino market, generating revenue that has surpassed its land-based total in some months last year. The most recent results, for January 2020, revealed a 74.1% year-on-year rise in revenue to $21.2m, amounting to a 35.1% share of the market.