Global Gaming and Finnplay to launch new online casino in Sweden

18 July 2019

Global Gaming is poised to recommence operations in the Swedish market after revealing it will launch a new online casino in the country through its partnership with igaming technology and platform provider Finnplay Group.

NanoCasino will operate via Viral Interactive, a subsidiary of Finnplay that holds an online gambling licence in Sweden.

The launch marks the first step in a new cooperation between Global Gaming and Finnplay. Announced last week, the partnership grants Global Gaming access to Finnplay’s full range of technology solutions and complete platforms for online gaming.

Aside from Sweden, Finnplay is licensed or approved for commercial use in the UK, Malta, Romania, Bulgaria, Hungary, Denmark, Estonia and Mexico.

“Both organisations are utterly professional, and we are certainly not wasting any time,” Global Gaming chief executive Tobias Fagerlund said. “I think the proof is in the fact that we have only just launched the cooperation last week, but are already announcing the imminent launch in Sweden of a player experience that’s fully licensed, safe and secure.

“Our absolute focus is on being able to continue offering our players the best and safest possible gaming experience, in all markets we wish to operate in.”

Finnplay chief executive Martin Prantner added: “Finnplay is excited to launch the first brand in partnership with Global Gaming, which will bring an enjoyable and safe gaming experience to the Swedish players in accordance with the regulation.

“Our new platform, TITAN, is built for socially responsible gaming and fulfilling the compliance requirements in regulated markets.”

The announcement seemingly marks Global Gaming's return to the Swedish market. Last month, Swedish gambling regulator Spelinspektionen stripped Global Gaming’s SafeEnt subsidiary of its licence, citing serious breaches of the country’s player protection and anti-money laundering processes.

Global claims that the punishment is disproportionate and it remains confident that it will prevail in an appeal. However, an attempt to resume activities in the country before the conclusion of its appeal against the revocation of its operating licence was rejected by the Administrative Court of Linköping.

Last week, Global also failed to have this ruling overturned in the Administrative Court of Appeal, but does have the option to appeal to the Swedish Supreme Administrative Court over the matter.

Spelinspektionen declined to comment on the new launch.