GiG's new sports betting platform goes live

14 June 2018

Gaming Innovation Group (GiG) is promising “the most advanced and disruptive sports betting platform product of the last decade” after launching its new sportsbook.

The platform, developed over the last 18 months, will initially go live through GiG’s own brand before becoming available to external operators.

The GiG system is implemented using microservices architecture and uses the ‘actor model’ to distribute and handle millions of messages at the same time.

Endre Nesset, director of sports at GiG, said: “Building on our experience from both the operator and platform perspectives, we have come up with what we believe is the ultimate sportsbook solution.

“We have created a highly flexible, scalable and significantly advanced platform. Operators will have the freedom to personalise their offering to optimise the user experience. This way they can focus on marketing their brands and driving revenue.”

The GiG Sports portfolio consists of three new modules which can either be integrated as standalone products or bundled together with GIG Core (formerly iGaming Cloud).

GiG Sports Connect is a proprietary in-house odds and aggregated odds and data service offering operators the freedom to choose their odds for every event and market.

GiG Trader features proprietary trading tools and risk management platform, designed to optimise user experience and responsiveness to increase performance.

Meanwhile, GiG Goal is a mobile-first front end and middleware solution with integrated machine learning for personalisation and optimised user journey.

Nesset added: “We believe our trading tool is more responsive than anything out there. We are poised to disrupt the market in a big way and are extremely confident that we will make a huge difference to the way sports betting is experienced today - and in the future.”

Related article: GIG assumes German licence through Nordbet acquisition