GiG and Hard Rock terminate platform services deal
| By Aaron Noy
Gaming Innovation Group (GiG) and Hard Rock International have agreed to a mutual termination of their platform and sportsbook services arrangement.
Both parties acknowledged that while the partnership had proved successful and there was an upswing in results during this year, they were not able to strike a commercial agreement that supported their individual strategic aims.
As such, Hard Rock will immediately release GiG from an exclusivity clause in the contract, that in turn allows the supplier to pursue new business opportunities in the US.
The migration of online operations to a new provider is expected to take place during the first quarter of 2021, while retail sports betting will be moved across before the end of 2020.