Genting appoints new interactive chief

3 September 2018

Genting Casinos has appointed Jeremy Taylor as interactive managing director, with the ex-Betsson executive set to assess opportunities for the company across the European market.

Formerly group marketing director at Betsson, Taylor will spearhead Genting’s plans for its interactive casino and sports brands from a new Malta headquarters.

Genting Casinos UK is one of Britain’s largest casino operators and has bought, refurbished and built brand new premises to offer premium casino gaming and entertainment. The Genting Group launched its first online casino in 2008 while the Genting Bet sportsbook was launched in 2013.

With a portfolio that includes the GentingCasino.com and GentingBet.com online and mobile gaming brands, Genting Casino is undergoing a site transformation to deliver a mobile-first product for UK – and soon to be European – casino customers.

Concerning Genting’s plans for Europe, Taylor (pictured) told iGamingBusiness.com on his first day in his new role today (Monday): “I will be looking at each regulated market opportunity on a case-by-case basis.”

Genting’s affiliate team will also be migrating to Malta to oversee the management of Genting Affiliates.

Taylor added: “Malta is a tier-one gaming jurisdiction and on the island you’ll find some of the best European iGaming talent. It’s the best fit for Genting Interactive to grow our casino and sportsbook marketing and operations over the coming years.”

Genting’s Live Dealer Casino operations include two live table feeds from its own Resorts World Birmingham and Manchester Casinos. From September, GentingCasino.com will be adding a live feed directly from the Palm Beach Casino in Mayfair, London.

Mark Sergeant, group managing director of Genting Casinos UK, said in a statement: “We have seen the incremental value generated through our online casino and sportsbook brands and are now ready to push forward into the next phase of our evolutionary growth.

“As retail casino experts, we needed a heavyweight online and mobile gaming executive to lead the interactive business. Jeremy is the ideal man for the job and we’re looking forward to seeing the business grow under his leadership from our new Maltese base.”