Genius pens integrity deal with Brazil’s basketball league
Brazil’s National Basketball League (LNB) has chosen Genius Sports as its new integrity and live data partner.
Under the deal, Genius Sports will provide the top level of basketball in Brazil, the NBB CAIXA, with data regarding betting patterns using its Bet Monitoring System to track betting activity and reporting any suspicious patterns.
Genius Sports’ technology will automatically flag potentially suspicious betting activity in real time and the company will provide detailed reports to the LNB.
Genius Sports will also be tasked with the collection and distribution of the LNB’s live data.
“The LNB has always been ahead of new technologies and services that can impact the way our fans consume basketball,” LNB president Kouros Monadjemi said. “The partnership with Genius Sports proves that we are among the top-level basketball leagues in the world and this new step of our relationship will help us maintain our credibility and transparency among the teams, fans and media”.
Mark Locke, chief executive of Genius Sports Group, said the agreement came at the perfect time, as the country works on developing sports betting legislation. A draft sports betting bill for Brazil has been released to public consultation with a view to receiving contributions from the industry and interested parties, by 27 September.
“Through advanced technology and an effective integrity strategy, all sports can proactively engage with the legal, regulated betting industry to drive new revenue and expand their global audience,” Locke said. “The LNB is putting proven measures in place to protect the integrity of their competitions and we’re proud to be expanding our partnership with them at such an important time for Brazilian sport”.
Genius Sports is already the integrity partner of many leading sporting organisations, including the governing body's of basketball's largest comeptitions, the NBA, FIBA, EuroLeague and the NCAA, as well as bodies in other sports including the English Premier League and the German Football Association in football.