GAN strikes Simulated Gaming deal with Borgata
GAN has agreed a deal to launch its Simulated Gaming online experience with land-based facility the Borgata Casino & Span in New Jersey, US.
Under the agreement, Borgata’s Simulated Gaming offering will be operated via the GameSTACK internet gaming system, which will be deployed on-property at the casino and integrated with the ‘My Borgata Rewards’ loyalty program.
Borgata customers will receive reward points by purchasing credits for extended online play through Simulated Gaming, which will be linked to Borgata’s land-based casino management system through GameSTACK.
Pending regulatory approval in the state, the service, which features a range of slots, table and skill-based games, is expected to go live across online and mobile in the first half of 2016.
“GAN’s experience and capability will enable the integration of our My Borgata Rewards with GAN’s product enabling Borgata to offer a much more compelling and attractive social gaming product than the competition,” Borgata president and chief operating officer Tom Balance said.
Dermot Smurfit, chief executive of GAN, added: “Our exclusive social casino partnership with Borgata is another step in expanding our Simulated Gaming offering in the United States.
“We believe that our Simulated Gaming online experience will positively contribute to Borgata’s real-money gaming experience both on-property and online in New Jersey and, in particular, provide an opportunity for delivering a compelling Simulated Gaming experience to the majority of their patrons who live outside of New Jersey.”
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