GAN establishes marketing agency in Israel

23 April 2018

GAN has opened a new, in-house marketing agency in the Israeli city of Tel-Aviv.

The company said the ‘GAN Digital’ facility will provide digital user acquisition and retention services to selected GAN clients around the world.

GAN has appointed Meir Deutsch, previously of William Hill’s online division to lead GAN Digital as managing director.

The company expects marketing services at the new site to commence before the end of the second quarter.

“After more than six years building William Hill Online and investing substantial marketing capital for one of the UK’s largest and best-known brands, GAN offers the exciting opportunity to bring online new challenger brands in Europe designed to leverage land-based casino properties in the US,” Deutsch said.

“Tel Aviv remains one of the world’s pre-eminent centres of digital marketing technology and offers the intellectual capital required to build substantial Internet gaming businesses online for our clients.”

Dermot Smurfit, chief executive of GAN, added: “Bringing proven real-money internet gaming marketing experience to GAN’s current and future clients is an increasingly important strategic aspect of GAN’s US market position as a provider of both our enterprise Platform for Internet gaming together with ancillary marketing services to support client success.

“We’re delighted to announce the formal opening of GAN Digital in Tel Aviv, long-established as a hotbed of marketing innovation and internet gaming expertise.”

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