GameCo set for world-first with video gambling launch

29 September 2015

Skill-based video gaming specialist GameCo has announced that it has created the world’s first video game gambling machine as part of an effort to attract a new generation of gamers to land-based casinos.

The new proprietary arcade-style cabinets are similar to electronic poker and blackjack machines, but instead feature popular video games.

The new cabinets utilise a patent-pending system that balances player skills with proprietary game design to deliver single player games, while also maintaining the same house return to players as traditional slot machines.

GameCo will work with game developers and publishers to adapt video games for casino gaming, while at the same time meeting regulatory requirements.

Game types due to be made available on the cabinets will include sports, racing, first-person shooters, puzzles and hidden object games.

Working alongside compliance testing agencies, as well as various state gaming regulators, GameCo expects to begin field trials early next year.

Elaine Graboyes, co-founder and chief executive of GameCo, said: “Our skill-based VGMs are the natural evolution of the slot machine.

“Attracting millennials to the casino floor is the most critical issue facing gaming destinations today and GameCo is delivering the solution casinos need to engage this key audience.

“We have created a truly state-of-the-art experience that speaks directly to the nearly 93 million adult Americans that play video games.”