Group cleared for revenue share deals in NJ

28 March 2019

Affiliate marketing giant Group has been cleared to apply for an Ancillary Casino Service Industry Enterprise License in New Jersey, allowing it to strike revenue share partnerships with operators in the state.

With the business approved to apply for the licence by the New Jersey Division of Gaming Enforcement, it can now move forward with plans to expand the range of partnerships it can offer licensed betting and gaming operators.

Previously, as a licensed vendor in the state, the business could strike deals through which it was paid a flat fee for driving traffic to operator sites, such as cost per click (CPC) and cost per view (CPV) agreements.

"At the present moment there is no online gaming market more interesting than New Jersey. The world has been watching the explosive growth in the market since launching sports betting in 2018 and we have been active in the state for over a year,” Group chief executive Charles Gillespie said. “This approval allows us to increase our exposure to this lucrative market.

“Our application for an Ancillary CSIE license should be taken as clear statement of intent for our big plans in New Jersey,” he added. “It also demonstrates our commitment to working with New Jersey to make the state the model for licensing and regulating affiliates, as more states come online with gaming and sports betting in 2019 and 2020."