Gambling sector set for €332.4bn gross win in 2014, igaming €29.1bn, with mobile and Asia in the lead
The global gambling sector grew 4.9% in 2013 and generated €317.6bn in gross win, a figure that is set to rise to €332.4bn in 2014 and then on to €395bn by 2018, iGaming Business’s exclusive data partner H2 Gambling Capital has revealed in the second of the four data-led articles it is publishing this week.
The drivers of this growth will be online and mobile gaming and betting, with China moving to the fore thanks to Macau as it is set to overtake the US as the leading market in the world.
Interactive gambling grew 7.1% in 2013 to €26bn in 2013 and is now expected to reach €29.1bn in 2014 and €41.7bn by 2018. Today in relative terms interactive remains small as it is expected to account for just 8.7% of total global gross win in 2014.
But as Simon Holliday, founder and director of H2 explains, igaming “remains the area with the most potential as in some of the Scandic markets it accounts for nearly 40% of gross win now and across the European Union the average is 13.7%” and “if all markets were fully regulated and developed interactive gambling would probably account for in the region of 20% of global gambling today, with this rate having the potential to increase to 30% over the next 10 years. The later could represent the equivalent of a global interactive gambling gross win of as much as €115bn!”
Asia will lead the way when it comes to growth in land-based gambling, with Macau’s casino market and Mainland China’s state lotteries driving the rise, while Africa is also set to beat global average growth rates over the coming years.
Mobile gaming and betting has been the undoubted star of the sector in the past couple of years and its share of interactive gross win has gone from around 8% five years ago to an expected 27% in the current year to between 45-50% by 2018.
All interactive gaming products are set to grow strongly over the coming years but state lotteries “will grow at the fastest rate with a number of operators yet to launch a digital offering” and increase their share of interactive gross win from 2.3% in 2013 to 4% by 2018, H2 explained.
Follow this link for the full article with complete market breakdowns of the data.
To continue to track the headline development of the global gambling sector, go to the H2/iGaming Dashboard, which is updated monthly.
Read the first data-led article from H2 Gambling Capital which looked at the US market: US igaming slower than expected but still a good bet
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