Foxy Bingo completes migration onto new GVC bingo platform
Foxy Bingo has moved to parent company GVC’s new purpose-built bingo platform after ending its long-standing relationship with 888’s Dragonfish.
The new platform, developed following an extensive consultative study with players, will grant the brand complete control of the customer-facing web interface. Foxy will also gain access to a range of advanced segmentation tools that will enable the online bingo operator to optimise and tailor both game content and communications to individual customer preferences.
In addition, Foxy customers will be able to play a range of premium titles from GVC and its third-party partners for the first time.
Jon Bowden, head of Foxy brands and GVC, said: “The migration onto our proprietary platform allows our marketing, operations, CRM and VIP teams to build an experience fit for our players across everything we do.
“We are now able to talk to our players through segmented communications, ensuring we're speaking to the right players at the right time.”
Bowden also said that the ability to tailor the content for individual customers support the company’s long-term plan of focusing on providing players with bespoke experiences across its brands.
He said: “We are only just starting to uncover the capabilities we have from a real-time marketing and personalisation point of view, which is very exciting as it's a huge part of our plans.”
Cheeky Bingo, the sister brand of Foxy, has also been migrated to the GVC platform.
The launch of GVC’s bingo platform comes around a year after it acquired Cozy Games, a B2B services provider specialising in bingo. Explaining the deal at the time, GVC noted that Cozy owned its own proprietary bingo technology platform and said the acquisition “gives the Group increased long-term flexibility”.