Fox Bet named official partner of Philadelphia 76ers
Fox Bet has become the first online sports betting brand to partner with an NBA team, agreeing a deal with the Philadelphia 76ers.
The deal will allow for exposure on 76ers social media assets and courtside advertising space, as well as custom promotions.
The Stars Group-owned brand will also sponsor game replays posted on the 76ers Twitter account and will be the presenting partner for the 76ers radio game broadcast on sports radio station 97.5 The Fanatic (WPEN).
“To have the opportunity to tie the FOX Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling,” Robin Chhabra, chief executive officer of FOX Bet, said. “This agreement connects us with an extremely passionate local fanbase in a unique way."