First Look Games seals partnership with iGaming Business

24 April 2019

Marketing platform provider First Look Games has formed a strategic partnership with iGaming Business, the publishing division of igaming events giant Clarion Gaming, to help increase exposure for games developers.

The partnership will see iGaming Business (iGB) work with First Look to improve coverage of new game releases, providing a platform for studios in an increasingly crowded and competitive marketplace.

Established by TAG Media in 2018, First Look Games aims to provide affiliates with everything needed to promote the latest titles from game developer partners. This includes Affiliate Packs, which include a range of game assets and supporting information, to create content and reviews of these games.

Its partnership with iGB, launched today, will see new game launches published in iGamingBusiness.com's Slots News section promoted as featured titles on First Look Games’ platform, building reach and exposure among its network of publishers.

First Look’s developer partners will also have their games featured in a monthly Slots News round-up, providing them with an expansive and engaged audience of operators, platforms and affiliates.

“iGaming Business and Clarion Gaming lead the industry in terms of publishing and conferences,” First Look Games co-founder Tom Galanis said.

“The partnership allows First Looks Games to build further awareness and adoption of our product in the affiliate space and to provide huge value and scale to our game developer partners through iGB’s vast publishing and events activity.”

Clarion Gaming head of media sales Ian Larcombe added: “The partnership with First Look Games has allowed us to act on the growing trend we have seen in recent times of game developers now wanting to work directly with affiliates to promote their games.

“Through First Look Games’ fantastic innovation, our slot developer clients now have greater added value for their advertising spend by getting their games in front of players, via affiliate sites.”