Finnplay provides platform for new social lottery

15 December 2014

Finnish online and mobile gaming software provider Finnplay has provided a gaming platform for new social lottery operator TribeLotto.

The new TribeLotto.com website allows players to play the lottery with hundreds of thousands of lottery lines for the price of one.

TribeLotto said its service shifts the lottery from a traditional solitude game to a social game played in ‘tribes’ with the aim of winning together.

“Social Gaming continues to be one of the fastest growing product categories in the online gambling market,” Finnplay’s vice-president of sales Erkki Nikunen said.

“We were delighted to work with TribeLotto and provide a platform solution that helps further socialise and modernise one of the internet’s most mainstream forms of gambling entertainment.”

Tomas Toro, director of brand and marketing for TribeLotto, added: “We selected Finnplay Oy and the Billfold publishing platform over several other technology vendors because the business has known expertise and delivers a good return of investment.

“TribeLotto required a proven track record of multiple installations in various jurisdictions and this was clear in the detailed management approach that Finnplay demonstrated and delivered with their solution.”

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