Finnplay enhances platform deal with FansBet

1 June 2018

Finnplay has moved to bolster its platform agreement with the FansBet network of sports betting websites.

FansBet actively seeks to partner with British football fans to give back half of their profits to supporter-chosen causes and initiatives.

The network, which is closing in on one hundred fan sites, uses accredited and trusted supporter committees to decide where the funds can best be utilised.

“Finnplay allowed us to launch the licensed and regulated FansBet sports betting brand network very quickly, with Redarmybet our Manchester United fan site being live for some time,” FansBet chief executive Steve Armstrong said.

“Their solution allows our business to offer an array of gaming products that today’s football and sports fans demand.

“As part of our continued network expansion strategy, we will continue to develop specific betting propositions for different fan bases, and likewise, the fans can be assured of total transparency, with profits dispersed to supporter-driven causes.”

Erkki Nikunen, partner and chief marketing officer at Finnplay, added: “FansBet is an innovative and fresh approach to a sports betting brand.

“It is founded by a successful management team with years of sector experience, dedicated to putting the passion and loyalty of the ‘fan’ at the centre of the experience, to support their chosen club.

“We are therefore delighted that Finnplay is continuing to power the brand’s turnkey sports betting technology stack.”

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