FanDuel pens exclusive partnership with fuboTV
Sports betting and daily fantasy sports (DFS) operator FanDuel Group has entered into a partnership with US sports-focused streaming service fuboTV.
Under the agreement, the terms of which have not been disclosed, FanDuel will serve as the exclusive sportsbook, online casino, horse racing and DFS partner of fuboTV.
The deal also covers a media buy, which will make Paddy Power Betfair-owned FanDuel the exclusive advertiser on fuboTV across the four categories.
The partnership marks FanDuel’s first strategic link-up with a third-party, over-the-top (OTT) internet television service and will expand fuboTV’s offering with the integration of betting data from FanDuel on the fuboTV platform.
“fuboTV is a sports-centric company, focused on live sports and entertainment content, making them a natural partner,” FanDuel’s vice president of content business and operations, Adam Kaplan, said. “By integrating our odds and data on fuboTV’s platform, we are truly changing the way people watch live sports.”
As part of the new arrangement, TVG and TVG2, the US horse racing networks that operate as subsidiaries of FanDuel, will also be made available to fuboTV subscribers across the US.
“We’re partnering with fuboTV to demonstrate how FanDuel can enhance the live viewing experience by allowing cord-cutting sports fans to view the content that matters to them the most from their TV, phone, tablet or computer,” Kaplan added.
Min Kim, vice president of business development at fuboTV, said: “Gaming and sports are natural complements, and fuboTV’s industry-leading product offerings will be further enriched with FanDuel’s innovative entertainment solutions.
“We’re thrilled to select FanDuel as our partner – the first deal of its kind between a virtual MVPD and a gaming company – and integrate their products into fuboTV.”
The partnership comes after FanDuel last month also expanded its partnership with Sportradar to launch live streaming for US customers for the first time. FanDuel will deliver the service via its sports betting app and feature coverage of football and tennis events from around the world via Sportradar’s Live Channel Online.
Live Channel Online will now be included directly into the FanDuel Sportsbook interface, incorporating live sports events with betting lines and data, with the customer able to place in-play bets on the event they are watching.