EveryMatrix withdraws from UK white label market

23 September 2019

iGaming software supplier and white label solutions provider EveryMatrix has announced that it will give up its B2C operating licences for remote betting and casino in the UK and instead focus on its B2B operations.

EveryMatrix has been running its white label operations in the UK since 2014, but this came to a halt earlier this month when the GB Gambling Commission suspended its UK operating licence.

Although EveryMatrix said it would seek to have the suspension lifted – linking up with compliance specialist beBettor in the process – it has said in a statement that its white label business is “irreparably damaged, despite its best efforts to swiftly prove the ability to operate in a safe, responsible, and compliant manner”.

“We fully respect UKGC’s decision of suspending our licence and we acknowledge their wish for a substantially changed way of operating white label businesses in the future," EveryMatrix chief executive Ebbe Groes said. “We regret the impact this suspension has had on our loyal players, on our brands, and on our long-standing white label partners in UK, but this business has by now become unsalvageable.

“We will use this highly unfortunate event as positive as we can and we are keen on maintaining EveryMatrix’s leading role as a provider in the B2B space, in the UK and globally," Groes continued. "This is where our company has enjoyed tremendous growth in the past several years and we will now focus even harder on this.”

EveryMatrix’s UK B2B software provision licence for remote gambling software remains active and the provider continues to offer gambling software solutions to licensed operators in the market.

Shortly after news was confirmed of the licence suspension, EveryMatrix pledged to use the review into its business to help improve compliance procedures and processes across its business operations.

In a statement, EveryMatrix added: “EveryMatrix is entirely committed and intends to focus on maximising business growth, as well as to continue to be a trusted and proven software supplier operating globally in regulated jurisdictions.”