DraftKings lands data deal with Alation
Sports betting and daily fantasy sports operator DraftKings has entered into a new data partnership with data catalog company Alation.
Under the agreement, DraftKings will utilise the Alation Data Catalog to leverage data to better serve users across its sports wagering and fantasy sports products.
According to Alation, its Data Catalog will provide DraftKings’ data analysts and business users with a centralised, single source of reference for data discovery, collaboration and expanded knowledge-sharing.
Alation said the data will allow DraftKings to see the way users engage with its platforms, which in turn will help the operator to develop enhanced customer experiences and new product lines.