DraftKings expands into live casino with Evolution
DraftKings is to expand its New Jersey igaming offering with the addition of live casino services from Evolution Gaming.
Evolution will provide content to DraftKings from its new US live casino studio, which opened in Atlantic City in August 2018, through the agreement.
Traditionally a fantasy sports operator, DraftKings has expanded into new verticals over the past year, establishing itself as a leading sports betting brand in New Jersey.
Last month, DraftKings ranked second behind rival FanDuel in the state’s sports betting market, reporting revenue of $6.7m (£5.1m/€5.9m).
James Stern, chief business officer for the Americas and land-based market at Evolution, said the supplier is looking forward to helping DraftKings expand its services.
“DraftKings is a young and dynamic company that has blazed a trail in recent years with its best-in-class technology and extensive knowledge of sports,” he said.
“DraftKings was first to market in New Jersey with online sports betting, just a couple of months after filing for its licence with the New Jersey regulators," Stern said. "We very much look forward to working with DraftKings on this project.”
Evolution is also working with a number of other operators in New Jersey as it seeks to take advantage of the growing market.
Last month, the supplier expanded an existing deal with Unibet to provide the Kindred Group brand with its live casino services in the state. Evolution’s other clients in New Jersey include The Stars Group and Hard Rock Atlantic City.