DraftKings becomes NFL’s first daily fantasy sports partner
DraftKings will become the first daily fantasy sports (DFS) partner of the National Football League (NFL).
Under the deal, DraftKings will have access to NFL branding for use across its DFS assets, and the companies have promised “integrations across NFL Media properties.”
“This is a defining moment in the industry, and we are thrilled to become the first daily fantasy sports partner to enter into a formal relationship with the NFL,” said Jason Robins, chief executive at DraftKings.
“Throughout our discussions with the League, it was evident we share a common vision around the future of fan engagement, and we are excited to continue on this unique journey with the NFL as our official daily fantasy partner.”
Read more at iGB North America.