DraftKings becomes Madison Square Garden's betting partner
DraftKings has become the official sports betting partner of North America’s most iconic sports arena, Madison Square Garden.
The deal builds on the 2017 agreement through which DraftKings became the Madison Square Garden Company’s (MSG) fantasy sports partner just months before the end of the prohibition of betting in the USA through the repeal of PASPA.
The agreement provides DraftKings with premier brand integration across MSG’s assets, including digital platforms, in-game promotion and out-of-home signage.
“DraftKings has established itself as one of the most successful gaming companies in the industry and we are honoured to continue our partnership with their incredible brand,” said Ron Skotarczak, executive vice president (marketing partnerships) at MSG."