Digital Chain founder and chief executive to depart

27 May 2020

Iryna Kurochinka, founder and chief executive of Digital Chain, a marketing agency focused on the igaming industry, is to step down from her role later this year.

Kurochinka will leave the business on 1 July, in order to pursue other projects. Until a replacement CEO is hired, the company’s board of shareholders will take charge of the agency’s strategic and operational management.

“I have put all of myself into this project and I am incredibly proud of the result that the team and I have achieved,” she said. "Digital Chain today is a chain of knowledge, inspiration, and support, the most powerful comprehensive expertise, experience in both local and global markets.

“The agency has successfully overcome the turning point of all startups, the first three-year period, and is ready to confidently move on,” Kurochinka added. “Plans for the future are outlined, and a new leader’s fresh approach will help to find new and effective ways to achieve them.”

The business has worked on multiple projects under Kurochinka’s leadership, winning both marketing and gaming industry awards.

It has produced commercials for Eastern European operator Parimatch featuring sports figures such as Conor McGregor and Mike Tyson, as well as running campaigns for sports-focused YouTuber Kuba Ibra.