Denver Broncos signs up new betting partner in BetMGM

9 July 2020

National Football League (NFL) franchise the Denver Broncos has signed up its second sports betting partner, with BetMGM to open a new lounge at the team’s Empower Field at Mile High stadium through the agreement.

BetMGM, the leading brand operated by MGM Resorts and GVC Holdings joint venture Roar Digital, is to provide a range of premium fan experiences to Broncos fans as an official partner of the team.

This includes the BetMGM Lounge within the stadium, which will offer fans aged 21 and above access to a bar, with live odds prominently displayed and staff on hand to offer assistance with the operator’s mobile sportsbook app.

Other perks, such as VIP travel packages, and additional benefits through MGM Resorts’ M Life Rewards program will also be on offer to customers, alongside a range of promotions to be announced at at a later date.

Similar to FanDuel’s partnership with the Broncos, announced in June – the first betting-focused tie-up with an NFL team – as well as Betfred’s partnership with the team that followed the next day.

BetMGM will also gain access to digital marketing assets and a presence on in-stadium signage.

This will be complemented by a new free-to-play predictions game, available to fans via the Broncos’ official mobile app. Fans will be able to compete against one another, for the chance to win MGM Resorts prizes, including trips to its properties across the US.

Read the full story on iGB North America.