Danske Spil takes ownership of TivoliCasino.dk
Danish gambling operator Danske Spil has brokered a deal to take ownership of Tivoli Casino’s online gaming business.
Under the agreement, Danske Spil will be able to use the TivoliCasino.dk brand for the next 10 years. After this period, the two parties will evaluate the success of the venture and decide whether the arrangement should be extended.
Tivoli’s online casino, named for the amusement park in central Copenhagen, has been operational in the Danish market since 2012 and Danske Spil will aim to build on its success by adding new games and features to the platform.
Danske Spil has been offering various gambling services in its native Denmark for more than 70 years.
“The partnership with Tivoli makes great sense for us; like Tivoli, we are a brand the Danes know, and like Tivoli, our goal is to entertain and delight the Danes in a good and responsible way,” Danske Spil’s administrative director, Susanne Mørch Koch, said.
“Our core competencies are games. We can use it to develop Tivoli Casino, and take it to the next level for the benefit of both players and our new partnership.”
Tivoli director, Lars Liebst, added: “We are proud of what we have achieved with TivoliCasino.dk since we launched it in 2012. Now the project will have more air under the wings, and we look forward to the cooperation with Danske Spil, which can bring many, new commercial benefits.
“It has been important for us to choose a business partner who fully meets our own values when it comes to gaming - including responsible gaming - and we have got that with Danish Games.”
Financial terms of the deal were not disclosed.