Danish media heavyweight goes live with EveryMatrix
Danish newspaper Ekstra Bladet is to expand and enhance its online gaming offering through a new partnership with EveryMatrix.
Under the agreement, Ekstra Bladet-owned websites ekstrabladetcasino.dk and ekstrabladetbingo.dk have switched to EveryMatrix platform solutions.
Launched in 2012, the Ekstra Bladet websites have become established as two of the most popular online gaming destinations for players in Denmark.
“We are very pleased to work with EveryMatrix to have a more modern platform and have one of the platforms on the market with most games,” said Thomas Rydberg, managing director of Ekstra Bladet’s gaming division.
“We look forward to growing our business even more with a close partnership with EveryMatrix.”
Ebbe Groes, chief executive of EveryMatrix, added: “Following our constant focus on increasing our reach in the Danish regulated market, this new partnership showcases the strength of EveryMatrix products and quality of our software.
“Ekstra Bladet is a very strong addition to our client portfolio and our first major brand in the regulated market from Denmark.”
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