Coral rolls out first in-house omni-channel game

25 June 2015

Coral has launched its first in-house omni-channel in the form of ‘Wild Magic’, with the bookmaker confirming that a series of other new titles will also be hitting the market in the near future.

Available to access via desktop and mobile, Wild Magic is the first game to have been developed by Coral’s studio in Manchester, UK under its CR Games brand.

The launch will confirm Coral as the first bookmaker to design and build its own omni-channel game across all retail, social, mobile and desktop channels.

Already available in Coral’s networking of UK betting shops and within the firm’s Magician Casino social gaming application, the five-reel, 10-win line slot will this week also launch on desktop, mobile and tablet.

Mark Kemp, gaming director at Coral’s parent company Gala Coral, said that the bookmaker intends to launch at least 10 more of its own omni-channel games by the end of the year.

“Wild Magic is the first of many exclusive omni-channel gaming titles, all developed in HTML5 for simultaneous desktop and mobile launch from our CR Games studio in Manchester,” he said.

“All of our CR Games titles are now being developed as omni-channel to be available to our customers across machines, interactive and social channels.

“Having a strong in-house games development team – that starts with excellent game design and development experience in the competitive UK machines market – provides a real advantage to deliver the best quality and innovative omni-channel content for all of our customers.”

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