Catena Media to acquire

15 February 2017

Catena Media has announced the acquisition of Swedish-focused casino affiliate and its related assets.

In a statement confirming the deal, Catena said the purchase price amounts to an upfront payment of €3.6 million ($3.8 million), which will be paid as a cash consideration in conjunction with the transfer of the assets.

The deal also features an earn-out of maximum €5 million, based on revenue performance over a period of two years.

Catena expects the acquired assets to generate sales of approximately €300,000 in the first quarter of this year and a pre-tax profit margin more than 75%.

The assets will be consolidated in Catena as of February 1 this year.

Robert Andersson, chief executive of Catena, said: “We work continuously to identify attractive acquisition prospects that complement and strengthen our portfolio.

“ has demonstrated a solid growth, with an interesting content offering.

“This acquisition consolidates our leading affiliate position in Sweden even further.”

Related article: Catena Media names new group CFO