Catena acquires Delilah Holdings’ affiliate assets

21 June 2017

Catena Media has acquired the affiliate assets of Delilah Holdings as part of its ongoing expansion strategy in Europe.

Under the agreement, Catena will now take ownership of the MrGamez.net and Spielekiste.de German-language casino affiliate sites.

The purchase price for the affiliate assets includes an upfront payment of €4.2m ($4.7m) in cash, as well as an earn-out of maximum €2.25m, based on revenue performance over a period of 12 months.

Catena expects the acquired assets to generate quarterly sale of approximately €800,000, with an operating margin of around 80%.

Robert Andersson, chief executive of Catena, said: “The acquisition of MrGamez.net and Spielekiste.de will broaden our German presence and provide further growth in German-speaking markets.

“With this acquisition we are further strengthening our pan-European portfolio.”

Related article: RakeTech, Catena finalise affiliate acquisitions