Catena acquires for £10.6m

5 December 2016

Affiliate network and management specialist Catena Media has agreed a deal to acquire and all related assets.

The purchase price amounts to £10.6 million (€12.7 million/$13.5 million) and will be paid as soon as the agreement is finalised.

Upon completion, Catena said it will integrate the assets of into its own business, in order to “utilise the synergies between the two operations”.

The company added that the acquired assets will have a direct positive effect on its search revenues from the consolidation date on December 1.

Robert Andersson, chief executive of Catena, said: “We are very pleased to make another strategic acquisition in the UK, a market where we have advanced our position considerably during 2016.

“The acquired assets of will make a great addition to our UK casino vertical, whereas our previous investments in the UK during 2016, including newly acquired, have been more sportsbook related.”