Casino Davos enters Swiss igaming market with Casino777

10 September 2019

Casino Davos, the land-based operator jointly owned by Stadtcasino Baden Group and Belgium’s Ardent Group, has launched an igaming offering in the newly regulated Swiss market.

Casino Davos currently offers online casino via the Casino777.ch brand, becoming the fourth operator to launch in the market. It follows its parent company’s largest venue, Grand Casino Baden with Jackpots.ch, and Grand Casino Luzern, with MyCasino.ch, and Casino Pfaffikon Zurichsee, via SwissCasinos.ch.

While Stadtcasino Baden remains the Davos venue’s majority shareholder with a 46% stake, Belgium operator Ardent Group, formerly Circus Group, acquired a 44% holding in May 2018, in anticipation of the online launch. The remaining 10% stake is held by the Davos Tourism Organisation.

As a result of its investment, Ardent Group’s Gaming1 online casino solutions provider subsidiary is powering the Casino Davos online site.

Ardent also has a partnership in place with The Stars Group, which operates PokerStars.be under its land-based licence in the Belgian market.

This has resulted in reports that Casino Davos will serve as Stars’ igaming partner in the Swiss market, providing an online poker product for Casino777.ch. Neither party has confirmed the partnership to date.

However, Stars Group chief executive Rafi Ashkenazi said following the publication of the operator’s H1 results that the operator aimed to relaunch Swiss poker during the second half of 2019 but added that the roll-out had been “slightly delayed”.

To date four Swiss land-based casinos have had igaming licence applications ratified by the country’s Federal Council.

Grand Casino Baden’s igaming offering is powered by platform provider Gamanza, a supplier established by Mobenga and Together Gaming founder Magnus Lindberg. Stadtcasino Baden Group has taken a 50% stake in the supplier as part of the agreement.

Grand Casino Luzern, meanwhile, is working with Åland Islands-based Paf for its offering, and Casino Zürichsee operator Swiss Casinos - which went live on 2 September - has partnered Playtech.

Image: CasinoDavos.ch