CashBet bolsters services with new partnerships

5 September 2014

Software platform provider and eGambling specialist CashBet has moved to strengthen its services by entering into partnerships with game providers Aspect Gaming, iSoftBet and Revolver Gaming. 

Under the partnerships, CashBet will incorporate the providers’ real-money online casino games into applications for PC, iOS and Android devices.

Players in the UK will now be able to access the games through apps powered by the CashBet platform.

In addition to boosting its presence in the UK market, CashBet has also agreed a deal with iSoftBet to launch a service in the regulated state of New Jersey.

Under this agreement, the two companies will jointly pursue approval to operate gambling in the US state using iSoftBet content powered by the CashBet platform.

CashBet is eligible for a transactional waiver in New Jersey, which would allow the operation of its platform within the state.

The news comes after CashBet announced earlier this year that it was planning to expand its operations in the US after launching in the UK.

Mike Reaves, chief executive officer and co-founder of CashBet, said: “Our turnkey solution allows premium content providers like Macau-based Aspect Gaming, iSoftBet and Revolver Gaming to distribute their content through our next generation, mobile-first platform.

“These companies are making deeply engaging, differentiated games that can only be played for real-money online on the CashBet platform.

“CashBet handles the heavy lifting – from multi-jurisdictional compliance to security to player verification and banking – making it incredibly easy for developers to access highly-regulated online gambling markets.”

Related article: CashBet confirms UK launch and announces US expansion plans