Caesars makes social gaming move with Gamblit

9 September 2016

Caesars Entertainment Corporation has expanded its presence in the land-based social gaming sector through a partnership with Gamblit Gaming.

Under the multi-year deal, Caesars will become the first US casino operator to launch Gamblit’s skill-based gaming positions, with plans to install the Model G interactive tables and Tristation positions gaming.

Caesars will launch the new services in Southern California next month, with a roll-out in Nevada to follow.

Each position will feature a host of themes, such as a ‘Match 3’ game and word matching title, with future releases to include “gamblified” versions of video games ‘Catapult King’ and ‘Into the Dead’.

“Our agreement with Gamblit and the introduction of their skill-based gaming positions to our casinos are key milestones in our gaming innovation strategy and demonstrate progress towards creating the ‘Casino of the Future’,” Caesars Entertainment president and chief executive Mark Frissora said.

“Caesars is proud to be first to bring these innovative games to our customers, and we plan to make skill-based games an increasingly important part of the gaming floors.”

Eric Meyerhofer, chief executive of Gamblit, added: “We wanted to start our landmark transformation of gaming with Caesars as their forward thinking strategy, innovative moves and wide reaching influence among consumers perfectly aligns with our objective to revolutionise the casino floor.”

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