bwin bolsters customer engagement with WettBuddy

23 May 2018

bwin has joined forces with tech start-up Tokabo to launch a new betting chatbot service designed to strengthen engagement with customers.

Billed as a virtual betting buddy, ‘WettBuddy’ will initially run via the Facebook Messenger service and be available to consumers via an on-boarding sign-up process.

Once a customer has signed up, WettBuddy will start conversations around their favourite team, upcoming matches and events, as well as respond to questions posed by the user.

WettBuddy will provide information and data such as match stats and trivia that is tailored to each individual customer.

In addition, bwin will be able to use the service to directly promote offers to the customer, based on that user’s interests.

WettBuddy will initially go live in Germany and Austria for a trial period before being rolled out to bwin’s wider customer base.

Stephan Heilmann, head of the DACH region at bwin’s parent company GVC, said: “Our commitment at bwin, is to provide our players with a complete betting experience.

"WettBudy is all about engaging the customer to provide a more personalised, richer interaction between them and our product, maximising the enjoyment of gaming with us.

“A first for the industry, all in all, it is set to be the perfect online companion for the sports betting fan this summer.”

The launch comes after bwin earlier this month also rolled out launched a special marketing campaign featuring Diego Maradona ahead of this year’s Fifa World Cup national football team tournament in Russia.

Related article: bwin unveils ‘Who Stole the Cup?’ campaign for Russia 2018