BtoBet targets Latin America with Wildar Gaming

7 February 2019

BtoBet has joined forces with Wildar Gaming to support the launch of its White Label Partnership Program in Latin America.

The iGaming and sports betting software provider has said the new partnership will allow it to access opportunities in emerging markets within Latin America, including Brazil and Buenos Aires, Argentina's capital city.

BtoBet CEO Alessandro Fried said working with certified partners such as Wildar in Latin America will help the company to identify new customers across the region.

“Already being physically present in Latin America for a substantial number of years, Wildar have extensive knowledge of the different regulatory scenarios that constitute the whole region, and how each operator must tailor his offer to suite the local player preferences,” Fried said.

Fried has also said the company hopes to work with more partners in Latin America as and when more regions move to regulate gambling activities. He added that a large part of its service offering in the region will be based on its Neuron Gaming platform.

“The improved technology [on Neuron Gaming] allows a new level of operational control, while ensuring a more advanced and tailored user experience,” he said.

Meanwhile, Fried has also said that BtoBet will launch a number of new products for both the iGaming and sports betting markets in the coming months as part of its wider expansion strategy.

In addition, Fried has revealed that the company is close to finalising partnerships in both mature and emerging markets around the world.

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