BtoBet sets out expansion plans in Eastern Europe

BtoBet has declared its commitment to the Eastern European market, saying that it intends to work with more operators in the region.

Speaking at an event in Russia, BtoBet chief executive Kostandina Zafirovska said the firm is keen to develop relationships with sports betting and casino licensees wishing to develop business in regulated markets.

BtoBet’s multi-jurisdiction platform, which the company said is compliant with regulated markets, offers 2,000 games and can be incorporated with third-party suppliers.

“East European players are showing a growing interest in online gaming and eSports competitions,” Zafirovska said.

“As a consequence, today's bettors in this area are shifting from traditional sports to cybersports, preferring mobile and desktop to shops.

“BtoBet will attend other important shows in Eastern Europe to display to the local operators how BtoBet’s advanced sportsbook and casino solutions can help them to expand their business safely towards mobile and online.”

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