Boom Sports to roll out sports betting via PNG deal
New York-based free-to-play and fantasy sports developer and technology provider Boom Sports its to move into B2C sports betting after striking a market access agreement with Penn National Gaming (PNG).
The agreement will allow Boom Sports to operate mobile sportsbooks and online casino products in up to five US states. It gains first skins in Mississippi and Louisiana, both of which are yet to legalise mobile betting and gaming, and a second skin in Ohio, where a sports betting bill is being considered in the legislature.
Boom will also be granted third-skin access to Missouri and New Mexico, when regulation permits, and will be permitted to pursue access to other states in which PNG operates. Each agreement will be in place for 20 years, beginning from the launch date in each state.
Boom Sports co-founder and chief executive Stephen Murphy described the agreement as “a pivotal moment” in the company’s history.
“As we aim to become the premier technology provider for the real-money online gaming industry, this deal will allow us to unveil our unique sportsbook vision directly to consumers.”