Betway grows sponsorship portfolio with Hertha BSC

8 September 2020

Online gambling operator Betway has announced German Bundesliga football club Hertha BSC as its latest commercial partner.

The deal will run for an initial three years, until the conculsion of the 2022-23 season.

Betway will become the official sports betting partner of the club and benefit from branding placement on electronic advertising boards inside the team’s Olympiastadion home stadium.

“We are looking forward to having increased brand awareness among German fans thanks to our recent work with clubs in Germany’s top two divisions,” Betway chief executive Anthony Werkman said. “We have seized a unique opportunity to work with a club steeped in so much tradition.”

Hertha BSC’s financial director Ingo Schiller added: “Betway has already proven itself to be a reliable partner through many years of involvement in the sports market. In the current uncertain climate, we recognise the value of such stability.”

The deal comes after Betway last month also agreed partnerships with Spanish La Liga clubs Real Betis and RC Celta de Vigo.

Betway also recently renewed a sponsorship agreement with Segunda División team CD Leganes for the 2020-21 season.