BetVictor signs Harry Redknapp as brand ambassador
Online gaming operator BetVictor has announced former football manager Harry Redknapp as its latest brand ambassador.
Redknapp has signed a two-year deal with BetVictor and will feature in its new #HeyHarry campaign, which will launch today and run across various channels.
The former Tottenham Hotspur, West Ham United and Portsmouth manager will appear in television and radio adverts as part of the campaign, as well as digital, PR and social content.
Redknapp also will feature in promotional content based around major UK horse racing events, as well as contribute to casino and help centre integration with the operator.
He joins BetVictor having won ITV reality television competition I’m a Celebrity, Get me Out Of Here! in December.
“Football and horse racing are two sports that I am really passionate about and I cannot wait to help BetVictor reach new audiences - something I managed to achieve during my time in the jungle,” Redknapp said.
Matt Scarrott, director of sportsbook at BetVictor, added: “With his victory in the jungle, Harry proved that he is capable of bridging the worlds of sport and entertainment and knows how to reach out to new audiences.
“Harry’s opinions on football are respected throughout the game and his knowledge of horse racing, which is part of our business’ heritage, makes him a tremendous asset for BetVictor and our customers to tap into.”
Redknapp joins former England international footballer Michael Owen and motorsport star John McGuinness as brand ambassadors at BetVictor.
Image: James Boyes