Better Collective details Finnish acquisition

12 March 2018

Better Collective has announced the acquisition of Finnish affiliate Premium Administration OU.

Terms of the seven-figure deal were not disclosed, but Better Collective said that the acquisition will support its ongoing expansion plans in Finland and other Nordic markets.

Founded in 2014, Premium Administration OU operates as a casino and sports betting affiliate.

Better Collective has also taken on a number of assets as part of the agreement, including the kasinosankarit.com and vastaveto.com websites that will work alongside the company’s Finnish arm.

“This is a prime example of how we are using our long term M&A strategy to help us to further strengthen our position on the top of the iGaming European affiliate market,” Better Collective co-founder and chief executive Jesper Søgaard said.

“Thanks to Premium OU’s presence in Finland, Better Collective is able to further establish and grow our strength in the Nordic region.”

Mikk Maal, partner at Premium Administration OU, added: “We are so proud with what we’ve created in the past, but at same time we are also excited to see what could happen in our upcoming years with Better Collective.

“With their resources and know-how, the future looks brighter than what we could have hoped for.”

Related article: Better Collective enters Poland through acquisition